Cover Story David Ogilvy formulated what is perhaps now the most iconic rule in the annals of advertising – and that is that a good advertisement is one which sells the brand.....Read More
What would Thomas Cook be in India, if it were not an integrated travel firm? Well, it would be exactly what it was before Madhavan Menon happened – a standard currency exchange firm! The comparison is important, because the post-Madhavan era .......Read More
CMO Speak
It was not so long ago when Sony (the general entertainment channel – GEC– from Multi Screen Media’s stable) was completely written off by the industry, media and critics for its lackluster performance on the teletube over the past few years.....Read More
HARI SADU – the metaphorical Hitler boss is back! H for Hitler, A for arrogant, R for rascal, I for idiot – the campaign of Naukri.com with an original yet humourous storyline successfully portrayed the employee’s psyche of ‘not quitting their jobs but their bosses’....... Read More
‘V’OWING TO ‘W’IN!
Volkswagen? Mention this name in front of Indian customers and the normal responses would range from “What’s that?” to “Beetle, right?”. But this German automotive giant is certainly more than that globally. In fact, it is one of the top contenders......Read More
Beijing Guge Science & Technology (BGST) Ltd will be understandably peeved if Google (known as GuGe in China) does move out of the dragon nation. In 2007, BGST filed a case against Google for company name infringement.......Read More
OOPS! I DUMPED IT AGAIN
With the beginning of January 2010, Rajneesh Rana has all of a sudden started receiving more phone calls per day than what he used to receive during the last nine months of 2009. In fact, these days he receives at least one phone call and 3-4 SMSs.....Read More
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