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Welcome to creative-dom!
They say old is gold. But the new is not on hold either... Watch out as the youth brigade in ad-land storms into your living room and influences everything, from your choice of detergent to the car you race to work and back. By VAREEN RAY & SURBHI CHAWLA

Mohammed Khan, Ex-Chairman, Bates David Enterprise: Kunal is already a leader. He was a young chap when he had joined, but then he went to Singapore to work and came back as a very mature guy. He is one of the brightest guys around, with a balanced head on his shoulders. He is an organised person who has a good understanding of the creative process. He has consistently produced good work and is not like a young, frightened ad guy, but a solid, talented fellow. He has a very pleasant personality, is a team player, very likeable and vigorous. We sent him to head Delhi as the creative leader to guide the young talented minds of the office and channelise their creative energy in the right direction.

Kunal Gill (31), Bates David Enterprise. His best work till date is the Virgin Mobile ad released just recently. However, he loves the 8PM ad – Aath ke Thaath – done by his team mates in Delhi and envies them. And what turns him on? “Seeing my brands out there. Seeing my brands doing well. Seeing my clients come back and trust me more each time,” he haughtily says. Advertising pretty much happened to him. “You discover at some stage that you have no qualification and advertising is the only job you can take,” he laughingly adds. After two and a half years in Singapore, he moved back to India, where he has been Creative Director at Bates David Enterprise since May 2006, handling brands such as Tata AIG, AIG Investments, The Times Group, Killer Jeans, Marico (corporate campaign), as well as successfully winning the prestigious Virgin Mobile account; a business which he has led for six months, including building their brand design and identity. What’s more, in just eight years of his advertising career, he is sitting pretty as the Delhi branch head of Bates.

Abhijit Awasthi, National Creative Director, O&M: Shekhar is a very restless guy and I really like that about him. He always wants to do something different and he keeps on trying hard to do that. He has got an absolute brilliant sense of music and is exceptional when it comes to things like radio. All I can say is that he has a brilliant ear and audio capabilities. He is someone who is quite rooted and therefore can connect well with the person on the street. He has got loads of experience behind him, is an exceptional team player and builds his team very well. He is also an exciting guy in terms of always trying out new stuff. All in all, this one’s a very happy guy, which is also reflected in the Cadbury’s Dairy Milk commercials he has worked on.

Shekhar Jha (34), O&M. At a time when creative guys rant and rave about brand campaigns of Airtel, Fevicol, Mentos as their favourite, Shekhar finds the ad made by him for the Indian Steel Alliance as the closest to his heart. And why not? He has humanised a boring thing like steel – given it a very soft image, unlike the strong, hardcore image that steel possesses. A creative guy from heart, he has been in the field right from his childhood. He has been dancing, singing and acting since he was five. He has been writing dramas and getting awards. For him advertising is his life. “I went into the advertising field because I know this is the only place where I can fulfil all my dreams. Here you can sing, act, dance, you can travel, see the world, learn a lot about different subjects,” he says. And travel is something he just simply loves. He calls himself a human being who is trying to see the world more deeply. Philosophical eh?

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