Welcome to 4Ps Business and Marketing

Special Feature

Special Columns
	Editorial A. Sandeep
	The Last Word Rajita Chaudhuri
	International Column Exclusive Jack Welch

Go to Page Number - 1 2 3 4 5 6 7 8 9 10 11 12 13

4Ps
Welcome to creative-dom!
They say old is gold. But the new is not on hold either... Watch out as the youth brigade in ad-land storms into your living room and influences everything, from your choice of detergent to the car you race to work and back. By VAREEN RAY & SURBHI CHAWLA

Mohammed Khan, Ex-Chairman, Bates David Enterprise: They both form an outstanding team. They have good talent as they go through the brief and seek all information that needs to be taken. They take a lot of trouble in understanding the market. Hallmark of their work is that they offer radical ideas that are refreshing. They worked on a car pitch (I fail to remember which one), which was a spectacular campaign. I remember them mostly for that campaign as we worked very closely. They are thorough, covering all the angles and think of creative solutions passionately. One thing common between both of them is that they are extremely passionate about their business. They are the silent types who are every serious about what they do. It is really great to have them and if they stick to the nitty-gritty, like they always do, they have a long way to go.

Aneesh Jaisinghani (29) & Sambit Mishra (27), Bates David Enterprise. The ‘Aath ke Thaath’ ad for 8PM Whisky, one of the most memorable campaigns of the year gone by, immediately catapulted Aneesh & Sambit to an ivy-league position in the ad-frat. Doing the re-launch ad of 8PM after a hiatus of 10 years was a tough one, as the previous Border ad of 8PM had broken all records (being voted among the top five commercials of the last century). With that kind of a legacy to live up to, the task was certainly not easy. Many in the ad-frat envy the duo for producing such ground-breaking work for Radico Khaitan. “8PM is the best work I have done till date because it encompasses everything that I had learnt in advertising,” says Sambit. The duo have also worked together on accounts like Nokia & Corner Book Store. While the Nokia 6070 campaign was a commercial hit (winning an Abby nomination), the Corner Book Store campaign was well received by the critics, receiving three Goafest silver medals. “The best creative I have done is the Corner Book Store campaign even though it didn’t have much of a visibility,” says Aneesh. It was pure destiny that brought this team together. Sambit accidently stumbled on to the creative scene, but for Aneesh it was a natural step as his mother was also in the creative field.

Back Go to Page Number - 1 2 3 4 5 6 7 8 9 10 11 12 13 Next

4Ps Business and Marketing is also associated with :