|
|
|
4Ps
Welcome to creative-dom!
They say old is gold. But the new is not on hold either... Watch out as the youth brigade in ad-land storms into your living room and influences everything, from your choice of detergent to the car you race to work and back. By VAREEN RAY & SURBHI CHAWLA
|
| |
 Sagar Mahabaleshwarkar, Chief Creative Officer, Rediffusion DY&R: I’ve known Ambika from her O&M days. Her basic understanding of good work and bad work, as also her understanding of the categories – the good creative part of it and the craft part of it – make her a tremendous team player. She handles herself wonderfully in team meetings.
Ramanuj Shastry, Chief Creative Officer, Rediffusion DY&R: She is a nuance writer and has a delicate understanding of fragile nature of relationships. She has a keen eye for human drama, which can be creatively magnified. Her McDonald’s ad campaign is a true reflection of her strong consumer insight.
Ambika Nehru (32), Rediffusion DY&R. Her first piece of creative was for Columbia Tristar. She used to do promos for their movies, including one for Demi Moore’s Striptease. She has worked for McDonald’s Happy Meal campaign, Kinetic Style, Vicks Vaporub and Parachute Sampoorna. A chance summer job after her college days and she decided to stay on in the advertising industry. A gruelling place for a woman to be, but she has come on top, by winning numerous awards for her creatives. She has participated in a lot of contests and has won awards like the INS Clutter Buster award. And at every stage, she has had the help of people who have moulded her career. Be it Ramanuj or Sagar, at every stage there was someone who has made an impact on her. She loved the recent Airtel’s football ad and wished she had done Reliance Mobile’s ‘Bol India Bol’ campaign. She aspires to make people laugh with her work and maybe touch some lives along the way. For her, creativity is “changing, experimenting with something new and something entertaining...”
|
| |
 Debashis Paul, Senior Vice President and General Manager, McCann Erickson: Anand has an extraordinary sense of art direction, which is very contemporary, most relevant and striking. That’s why he is quite different from others. He has powerful visualisation and that’s why he can easily work on any theme, which is quite tough. He has mastered the skill of art direction and can easily understand the connotation of the theme and work on it very fast. Vaybhav, on the other hand, is a good creative thinker. He brings a lot of fresh ideas to the table. He is a radical thinker. As a person, he is reliable, professional and approachable to work with. Both of them have recently brought out a wonderful ad campaign on Reebok (I am my biggest challenge) with Bipasha Basu.
Tirth Anand (29) & Vaybhav Singh (32), McCann Erickson. Neither of them would ever fit into a 9 to 5 job, so this unplanned detour into advertising seems to have worked well for both of them. While Anand’s a pass out from the College of Art, Delhi, and knew of advertising as a likely career; Vaybhav happened to be pursuing accounting as a career before stumbling on to advertising. Despite a PG in marketing, Vaybhav didn’t have a clue about the industry till he actually started off. Both have become Creative Directors quite early in their careers, and surprisingly, without losing too much hair. For them, life’s too short to plan, mull over or regret. If anything, they are glad to be driven by ideas and their thirst to do more is an achievement in itself. A golden chance to be able to work with Prasoon brought both of them to McCann. Over the years, they’ve learnt tremendously from the people they’ve worked with and for. But for this duo, their biggest mentors are the people they create advertisements for. And if not in the creative field, then where? “Shooting nudes” was their cheeky response. But on a serious note, both would have probably pursued film making as a career. The duo feels that their best is yet to come.
|
|
|
|
|
| |
|
