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They say old is gold. But the new is not on hold either... Watch out as the youth brigade in ad-land storms into your living room ...
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 Rendezvous
“I love to win and you’ll soon see GM India celebrating its win in the Indian market,” exclaims a positively exuberant Karl Slym, President and Managing Director of General Motors’s India operations for the last six months......... Read More
Marketers@War
Western Express Highway in Mumbai has been the route to success for two well-known men. One was the make-believe super biker cum thief Kabir aka John Abraham in the Bollywood flick Dhoom; and the other is the crafty Ramesh Chauhan...... Read More
Issue
10 April 2008












Special Columns
ABHIMANYU GHOSH, CEO, Planman Media Editorial

A. Sandeep 

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

Rajita
Chaudhuri
International Column Exclusive International
Column Exclusive

Jack Welch













     
 
  IT

Stratagy Cricket first? Not always

It’s the amalgamation of cricket and Bollywood again, the only two religions that can claim to capture the heart of Indians. The extravaganza and the deadly combination of cricket and showbiz do seem to stump one and all.The stars of both the worlds......... Read More

ITApple’s iTune ploy

Stagnant iPod sales and mounting pressure from companies offering DRM free music, Apple is finally reconsidering its iTune subscription model. Rumour mills started working overtime when a leading daily in US reported that Steve Jobs, CEO, Apple Inc.... Read More

     
  Media  

Media‘Pocket-size’ Idiot box all set to debut

“By the end of 2015 the biggest TV viewing in the country will happen through handheld/mobile devices,” exclaims Ashish Kaul, Executive Vice President, Zee Network. He prophesies that since India is a country that has surpassed world ...... Read More

AdvertiseGreat Bears and greater bailouts

After the Bear Stearns collapse, the question everyone’s asking is who, not whether there, are the other Bear Stearns that are lurking in the financial closets in the US? The reason: there seems to be some form of a ‘Domino Effect’ in the American markets..... Read More

     
     
 
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