Cover Story
India’s Favourite Small Car Manufacturer is the envy of a Bevy of Premium and Luxury Players. But now Maruti Seeks to get into The Luxury Segment itself with The Kizashi .....Read More

“Stress is what we get by ourselves,” says Harish Moolchandani, the present CEO & MD, Beam Global Wine & Spirits, India. This may seem to be an oxymoron for a man in charge of keeping people in ‘high spirits’....... Read More
CMO Speak
CMO Speak
When it comes to the golfing fraternity, they are obviously sticklers for the best. And that is why there is a growing preference for equipment that is ‘TaylorMade’. After all, the brand has been synonymous for innovation and quality ......... Read More
10 March 2011

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri
A.Sandeep Editor's Desk


Inbox : This FortnightIs “Everybody On”?

If your brand represents a global conglomerate planning to launch a landmark campaign at the threshold of a year, then what better place than the GRAMMY Awards. Global IT giant Hewlett-Packard (HP) ...... Read More

Marketers@warReturn of Q4 Insurance Mania

Close on the heels of financial safety and security, the insurance sector – which as a business model has captured the opportunity arising out of the innate need of the human mind to hedge against....... Read More

  B School     Best Launches

LoungeThe Cost of Ignoring Healthcare Management

Management education has a short, eventful and somewhat disturbing history. Emerging in the late 19th century as a response to the need for a more scientific approach towards managing ..... Read More

Best LaunchesYell-Ectronics! All The Way

Seriously, Scream would have been a Better Word – We Present to you The Choicest of Electronic Products that you would Scream to Possess! And, er, yes, there’s a Car too....... Read More

Testimonial   Number Speak


I am an admirer of your magazine and firmly believe that 4Ps B&M has created a new segment in the Indian print industry. There are many business magazines, but you are unique........ Read More

Number Speak The Battle for The ‘Pitch’ Begins

Two marquee events, ICC World Cup 2011 and IPL-4, are happening back to back; advertisers have ensured that they get the maximum eyeballs in both the Events this summer...... Read More

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