4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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• Special Feature

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• In Focus

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Cover Feature
Once, the Executive Director of Fashion Design Council of India (FDCI), Sumeet Nair branched out to form another fashion body, the Fashion Foundation of India (FFI)......Read More

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It is commonly believed to be the largest manufacturer and retailer of footwear in the country. It is also well-known to the strong 350 million middle-class Indians as the shop to walk into for ‘shoes that would not wear out before they’re worn’........ Read More

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While the global car manufacturers are resorting to small cars to beat the recessionary heat, Škoda India, through its all new Superb, wishes to give its Indian customers a 7-star experience on wheels. The aim is to raise its overall market share from next to nothing 1.3%....... Read More

Issue
9 April 2009

Special Columns
	Editorial Arindam Chaudhuri
	The Last Word Rajita Chaudhuri


In Focus		Marketers@war
IN SEARCH OF SALVATION... “The growth in India’s organised retailing will be hit due to weak consumer sentiments and the slowdown in fresh investment…,” avers Kumar Rajagopalan, CEO, Retailers Association of India (RAI). RAI, who had once forecasted a 30% annual growth rate....... Read More		The ‘Fear Factor’ in Politics About a quarter of a century ago, the ‘fear factor’ entered the holy citadels of marketing strategy in India, both for luring consumers to ‘buy’ your product and for luring voters to ‘buy’ your political party. Back in the 1980s, upwardly mobile urban Indians were...... Read More

Global Focus		IT
Into the ‘Big Blue’ sea... Dark and dense clouds are engulfing it from all directions. And the Sun of Silicon Valley does not appear to have very strong chances of making it beyond this rough weather. Moreover, a ‘big blue’ monster is just waiting to devour it........ Read More		Breaking news: Killer born 133 years ago! “Mr. Watson, come here, I want to see you” – those were the first words from Alexnder Graham Bell, the inventor of the telephone! 133 years later, and many generations past, the big black telecommunicating device has evolved, and has assumed all shapes and sizes.... Read More

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