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Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
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STEVEN J. KAHL, FACULTY OF ORGANISATIONS AND STRATEGY, UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS
How Customers Influence the Evolution of New Products
Innovation is happening all around. But companies that are careful in understanding how consumers use a particular product are the ones which succeed in the long run.
 

 

Amir Moin           
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