Home | Current Issue | About Us | Subscribe | Advertise
Contact Us
| Feedback
| 4Ps TEAM
| 4Ps Archives
Editorial

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Special Feature
Sutanu Guru
Rajita Chaudhuri
The Chief Consulting Editor's Desk
Go to Page Number - 1   2   
The Rock Stars

Share |
Oprah’s visit to India has created quiet a stir with everybody wanting to meet her, and why not? She is, after all, the most powerful woman in America. What’s commendable about her is that she was not born this way; but worked her way up the ladder, and the success and fame she has got is very well deserved. She is a true ‘rock star’. She was poor and she had no parents to pamper her and take care of her (she was born to two teenagers who ended their relationship once she was born). She however had one quality – she learned to read before the age of three. That was the only possession she had and she used it to develop herself and her career. She was a great student and was able to impress everybody with her knowledge (because she read more than others). Today, any book that Oprah picks up is guaranteed to become an international best-seller. A strong will and a steely determination are what made her a success.

Another child born to unwed parents not just rocked his career but also the world. Steve Jobs had the passion to follow his dreams and face all the ups and downs in his career without ever giving up. He was the biggest ‘rock star’ of business.

NEVER SAY DIE

The ‘V’ sign made using the index finger and the middle finger used to be considered a rude English hand sign in the Middle Ages. The French would cut off the middle and index fingers of any English bowman so that they could never shoot again. The English would taunt the French by raising their fingers to say, “I can still shoot you…” However, this ‘V’ sign changed its complete meaning when Winston Churchill raised his fingers to depict ‘victory’. He was the man who was the ‘rock star’ of World War II, for he never gave up and told his people to do the same. He prepared the nation for battle with the Nazi army and after five years of fighting and a near defeat, victory was finally theirs. It was this attitude that brought them success and ‘victory’. He was one of the finest leaders of Britain and his leadership capabilities were best displayed during the Second World War. Consider the fact that this was the same boy who stuttered as a child, did poorly in school and was rejected by both Oxford and Cambridge.

Churchill never gave up till he succeeded.

He also did not do well in school, so he decided to grow Christmas trees and raise budgerigars. Both his projects failed. However, by the age of 16, he was able to publish a magazine and start a small mail-order business. Today his group ‘Virgin’ is a conglomerate of 200 companies present in 30 countries. Not just this world, Richard Branson soon plans to expand his business beyond the planet. He plans to take ordinary people into space on Virgin Galactic. The man thinks, looks and works like a rock star.

He grew up in an orphanage as his widowed mother could not support him. He worked in a factory that made moulds for auto parts and frames of eyeglasses. At 23, he opened his own eyeglass frame shop and today, his company ‘Luxottica’ is the world’s largest maker of eyeglasses, glares, et al. Today, Leonardo Del Vecchio is valued at $10 billion!
 
It’s been noted that two-thirds of the world’s billionaires made their fortunes by starting from zero. It was not inheritance but persistence that made them succeed.

Easier said than done, but this is the true spirit of a ‘rock star’. They never give up, they never say die.

NEVER UNDERESTIMATE YOURSELF

Just a mention of his name brings a smile to anyone’s face; yet this man lived a childhood that gave him very few reasons to smile. Jim Carrey, the rock star comedian of Hollywood, had to work long hours while still in school. He and his family used to live in a camper van. But Jim knew that he had the ability to make people laugh. He decided to pursue his passion and at 16; he dropped out of school and moved to LA. It was a big risk, but he knew that he had something different to offer. Most importantly, he knew that this was what he wanted to do most; so he put everything at stake to follow his dream. If you are focused, you are bound to succeed. He landed himself in a part in a sitcom called ‘The Duck Factory’ and soon, his career was rocking!

As Steve Jobs had once said, “Life is too short. Don’t live with the result of other peoples thinking.”

She was divorced & had a small child to take care of; yet she decided to follow her heart and do what she knew she was best at – that was to write. So she did not pick up a regular job and instead wrote a book based on an idea that came to her on a train ride. Her book summary was rejected by many publishing houses till one liked it. J. K. Rowling took a huge gamble, for it is very difficult to be noticed in the publishing world; but she believed in herself. Today, she is the first author to become a billionaire and her book sales rocked the publishing world and set new benchmarks.

The one business Lakshmi Niwas Mittal understood best was his family business of steel-making. So he ventured out to do what he knew he was best at and did not hesitate to buy a run-down plant in Indonesia and start Mittal Steel. Today, ArcelorMittal is the largest steel company in the world!

He always had a knack for business. As a young boy, he found an easy way to make money. He would buy matches, fish, pens, Christmas decorations, et al in bulk and sell them for a profit to his neighbors. He knew he was best at business; so when he got good grades in school, he asked his father for a loan and started his mail-order business. He knew the importance of keeping prices low if one wanted to make it big. This business acumen has made IKEA the biggest furniture company in the world today and its founder Ingvar Kampard is one of the world’s richest.

Think deep and find out what it is you can be the best at in the whole world, and then devote all your energies to that; without bothering about initial failures, without bothering about other’s opinions. Stay focused and success is bound to happen. All stars will tell you this.
Share |

 
Go to Page Number - 1   2        Next
 
 
 
 
Home | Current Issue | About Us | Subscribe | Advertise | Contact Us | Feedback | 4Ps TEAM | 4Ps Archives
 
4Ps Business and Marketing is also associated with :
Copyright © Planman Media Pvt. Ltd. 2004-2007 All Rights Reserved