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Special Feature
Pawan Munjal is on a high. He has managed to convert Hero Honda’s flailing 44% market share in 2006 to a strong 60% plus market leadership today........Read More

Ad Rankings from Print Advertising, TV Commercials
Biology is the subject he hates, understanding personalities is what he loves, managing operations at Future Group is what he does. Mayur Toshniwal – President, Retail Operations (Value Formats) of Future Group comes out as a man who possesses a diversified personality........ Read More
CMO Speak
CMO Speak
Fiction mirrors many truths in a myriad of fashions that meet the eye, one of which is found in the field of the healthcare business. A staunch believer in this legitimate fact is Sudarshan Mazumdar, Director of Marketing & CMO, Fortis Healthcare Group who boldly puts it as, “Healthcare is just like........ Read More
8 October 2009

Special Columns
A Sandeep Editorial

A Sandeep

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

International Column Exclusive International
Column Exclusive

Dr. Omar Merlo


StrategyNow let’s get on to the branded war!

“One fine day our Chairman Hou Weigui woke up from the wrong side of the bed and announced that the company would now be entering the handset domain,” D. K. Ghosh, Chairman and MD of ZTE India amusingly informs 4Ps B&M. Well, that’s how ZTE Corp., which kicked off its operations in 1985........ Read More

BrandingBurning the tracks, in time!

“We would be soon launching jewellery, helmets and footwear… We want to evolve as a ‘complete’ accessory brand that envelops the youth and we are trying to rise above the ‘serious’ brand image of Titan,” announces Ronnie Talati, VP & Business Head, Fastrack & New Brands, while discussing......... Read More

  Global Focus     Insider

In Bed with Hitler Stalin!

Creative Director at the Hamburg, Germany-based ad agency Das Comitee, Dirk Silz can’t believe that the one campaign, which has managed to win him global recognition may never see the light of the day. But that is precisely what may happen if AIDS associations across Europe have their way....... Read More

InsiderOf broken wings & unmet dreams

“I have wasted both time and money by enrolling into this course, as I am still waiting to be placed and looking at the deteriorating situation of the airline sector, I am not very hopeful,” says a disgusted Simran Mehta, an aspiring air hostess, whose flying dreams have been grounded, like those of many others..... Read More

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