Cover Story
Nearly 20 years ago, when the Soviet Union collapsed, life became tougher as well as easier for the world at large. Tougher .....Read More

Career at Planman Media
 CMO Speak
Lounge
Much before BMW, Jaguar or Audi considered India as a profitable business proposition for luxury cars, Mercedes-Benz was present in the country trying to establish a consumer base in the premium segment. ...... Read More
Rendezvous
Rendezvous
As far as his personality goes, Keshav Suri, Executive Director, The Lalit Group of Hotels and scion of the Suri business family, has several interesting facets that unveil bit by bit as one gets to know ......... Read More
  Video










Issue
08 September 2011












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava










 

Inbox : This FortnightMotorola: the beginning of an end is it?

On August 15,2011, search giant Google acquired Motorola Mobility for $12.5 billion. Larry Page, CEO, Google hopes that the acquisition will create synergies that will “supercharge” the Android ...... Read More

“It is tougher dealing with in-house QSR brands”

Actually, being at Dabur Foods, which was started in 1991, had already given me some experience in the food industry. The idea of getting into food retail took shape one day ...... Read More

  Brand Focus     Marketers@War

LoungeBig fish of the small pond

For those growing up in the late 1980s and early '90s (I am one of them), drinking Rasna was the best way to blow away the mid-afternoon summer stupor. Kids heavy with the slumber spirit of the summer season ..... Read More

B SchoolA battle that must be fought, but need not be won!

When one looks at recent trends in the global LCD TV market, they seem to defy logic. In the first quarter of this year, the top 16 LCD players decided to ....... Read More

Testimonial   Number Speak

LoungeRelevant analysis

The cover story in the last issue of 4Ps B&M raised a very contemporary point for the Indian ad-land. Creative directors have been the ultimate showstoppers for years, but as the industry is moving towards ........ Read More

Number Speak Internet Search Ad Spend; Q2 ‘11

Although US online ad spending remained fairly buoyant in the second quarter of 2011 across digital channels, a survey done by IgnitionOne revealed that the paid search ad spend ...... Read More

 
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