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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor's Desk
Buying Big is a better value proposition
A growing class of consumers looking for greater value benefits from products they buy, rising incomes and aspirations along with the spread of modern retail, is driving the premiumisation trend in the FMCG sector.
Even though the third quarter of this fiscal was marked by inflationary spiral and a weakening rupee, most fast moving consumer goods players reported a top line growth upwards of 15% and a double dig....Read More

Insurers day out with tax savers
It has always been the case of old wine in new bottle when it comes to selling tax saving insurance products to customers in the final quarter of the financial year. Will the industry repeat the scenario this time as well?
The last quarter of the financial year is back again and so are the abnormal number of phone calls made on behalf of various insurance companies requesting an appointment to explain the latest tax sav....Read More

How artists become brands by flying over the cuckoo’s nest
Many works of art are out-of-the-box and even downright crazy. Artists love breaking conventions because it helps them magnify their public image and allows art aficionados to identify them as unique brands.
Top-selling masters of modern Indian art – M. F. Hussain, F. N. Souza, Tyeb Mehta and S. H. Raza to name a few – achieved iconic status not only because of their rare ability to develop and weave a un....Read More

“Tablets will not be the number 1 focus area for us”
Lenovo is in the midst of a major brand personality makeover with the ‘do’ positioning. Shailendra Katyal, Director-Marketing, Lenovo India, talks to 4Ps B&M on the developments in the campaign and Lenovo India’s product strategy
A few years after taking over IBM’s PC Division, Lenovo had created significant brand awareness in India, but clearly, a strong brand personality was missing, particularly in the consumer and the S....Read More

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