Cover Story
The indian passenger car market has visibly reached a stage of perpetual flux for both sellers and buyers. 4Ps B&M elaborates on the key marketing trends.....Read More

Career at Planman Media
It’s a blurred picture. The outcome, unknown. Surat, the diamond capital of India, may well lose its coveted status of being the world’s #1 diamond cutting and polishing city, if the provisions requested by the Gems and Jewellery Export...... Read More
CMO Speak
CMO Speak
Modest is the word. Imagine this – a foreign company invests over half-a-billion dollars in a market ($550 million over the past decade, including $150 million in R&D dollars). It does not advertise this. The company employs more than 6000....... Read More

03 March 2012

Special Columns
Dr. Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor's Desk


Inbox : This FortnightToys + Apps = Apptivity

It is the golden rule of life that the old must make way for the new. So when web and tablet based games such as Angry Birds and FarmVille began taking over the market of traditional toys like Barbie dolls and G.I.Joes..... Read More

Are retailers ready to manage and detect fraudulent returns?

Ever been tempted to buy a new designer outfit for a special occasion, keep the price tag on and return it after wearing it? This practice of buying goods..... Read More

  Best Launches     Marketing

LoungeUpping the cool quotient

If you are game to give yourself up to the delights of shopping, we bring you an amazing collection of newly launched products that promises to zing up your life and jazz up your lifestyle....... Read More

BrandingBuying Big is a better value proposition

Even though the third quarter of this fiscal was marked by inflationary spiral and a weakening rupee, most fast moving consumer goods players reported a top line growth upwards of 15% and a double digit growth....... Read More


LoungeGreat compilation

I have been reading this magazine since a while now and I think it’s a great compilation of interesting articles. The interviews from eminent personalities and industry experts from every sector ...... Read More

Number Speak  

Number Speak US: Private brands outlook

Post recession markets across United States have been witnessing a shift in consumer buying patterns, particularly in terms of private labels. While consumers have shown faith in private labels and their consumption...... Read More

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