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COVER STORY Power is both incandescent and elusive; it can create an aura around someone. It can also feed illusions of invincibility. For the political class, power may be... Read More

Ad Rankings from Print Advertising, TV Commercials
There are just a handful apparel companies in India that are well-known along the length and breadth of the country. Among these famous few, S.Kumars definitely comes to count. It is one of the few textile companies ..... Read More
HR Bytes
Amidst all the upbeat trends and goody-talks about India Inc., experts have pointed out some critical loopholes that are crying out for instant attention. And these can’t be taken lightly, as these influencing trends...... Read More
07 DECEMBER 2006

Special Columns
ABHIMANYU GHOSH, CEO, Planman Media 4Ps Nation

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

International Column Exclusive International
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Jack Welch

  Branding     Advertising - Big Idea
StratagyFoot-tapping expansions...

Shoes won Cinderella her prince, but seems that cashing-in on mere footwear is not how players earn those princely revenues. Adidas and Nike have already set precedents and now it is the turn of other footwear majors to follow the suit..
.... Read More


Sex in advertising has always been a real toughie to zip! Remember the howls and hysteria created by the Pooja Bedi-driven Kama Sutra ads a decade and a half back? And who can forget the steamy coffee ads ignited.... Read More

  Strategy     Lifestyle
Media‘Twas scoring ducks all along...

How many people do you think actually stop by the Zee Sports channel while zapping through a host of options on the cable television? Well, unless there’s some international cricket match being telecast, the only obvious answer would be..
.. Read More
AdvertiseMaruti’s latest ‘Big Esteem’ quotient...

Remember that beautiful ad which leaves nothing but a smile on your face, where an inquisitive, little girl shouts in her squeaky voice, “My Daddy’s bigggggg car” on seeing a brand-new Esteem? And you thought it can’t get bigger.
... Read More
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