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Cover Story
4Ps B&M takes you through the life & times of some of India’s most successful marketers of contemporary times who have created most notable benchmarks ........Read More

Ad Rankings from Print Advertising, TV Commercials
Most of us do have a hidden aspiration somewhere within us to be able to set up a business of our own one day. And those who do would willfully admit that the initial phases are the most challenging...... Read More
CMO Speak
CMO Speak
Sandeep Monga, Vice-President, Orient Tiles, in an Exclusive Iinterview with 4Ps B&M explains how quality, innovation and a strong distribution have been key to making a successful mark in the floor tiles market ........ Read More
7 October 2010

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightSahara ‘s New Member

Indian business house Sahara India Parivar is eyeing embattling Hollywood studio Metro Goldwyn Mayer (MGM) and has offered a sum of $2 billion to the $4 billion debt laden studio. Sahara India Parivar........ Read More

Fun@MarketingA New Era in Driving!

With an intention to promote and make the recently launched SZ brand more familiar to the Indian consumer, Yamaha India has chosen twenty bikers from across the country to participate in the ‘Yamaha SZ Tour – Stay Ahead’. ....... Read More

  Lounge     Best Launches

LoungeThe Bindass Atyachari Strategy Exposed!

“If you know of a person who might be cheating on their significant other, prevent Emotional Atyachaar, call 5059995 and report!” It’s mad, sounds utterly stupid, yet the Bindass formula is rocking the Indian TV space....... Read More

Best LaunchesMake Your Best Pick!

Indian market is surely the talk of the town; with rising disposable incomes and improving social standards, consumers are on a hunt for better gadgets, wheels and accessories. Here’re our picks for this fortnight!........ Read More

Testimonial   Number Speak

LoungeWell covered

This has reference to the issue of 4Ps B&M with the cover story titled ‘Undefeated, Undisputed, Understood!’ I think the coverage of TOI was quite thorough and the story was ....... Read More

Number Speak Best Global Brands 2010

While the long-term Sustainable Advantage gained by Building Strong brands can not be refuted, it is Equally True that in an Era where brands are Being Constantly stress-tested ... Read More

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