Cover Story
It’s the killing question that hits every consumer before a budget – will the prices rise or will they fall? While the Devil is in the detail, the price movement .....Read More

The first time he hit the Indian shores was in 2001 to do a study related to Eureka Forbes in Mumbai. All set at the airport for an upcoming boardroom meeting, he was more than surprised to see that a salesman from the company...... Read More
CMO Speak
CMO Speak
As they step on to the Indian soil, NeuroFocus, the world’s leading neuromarketing firm, brings advanced neuroscience knowledge and expertise to the world of branding, advertising and entertainment. ......... Read More
07 April 2011

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightWill Rs.1.2 bn Plus Priyanka work for Nikon?

With an aim to increase its market share from 20% to 25% by the end of FY’12, Nikon India has launched its latest series of compact cameras, the COOLPIX Spring Series 2011...... Read More

Marketers@warCan Brand Nirma get its Groove back?

The year: 1969. Karsanbhai Patel, the son of small-time farmer from Ruppur, Gujarat, tries his hand at making phosphate-free detergent powder out of a small shed in Saraspur, an Ahmedabad suburb ....... Read More

  B School     Best Launches

LoungeYet another ‘Core’ Dilemma!

The propounder of Choice Theory, William Glasser, in his 1997 book by the same name, defines one of the ten axioms of Choice Theory as – “What happened in the past has everything to do with what we are today..... Read More

Best LaunchesBeauty, Brawn, Brouhaha and The Beasts

If the Geneva Motor Show is considered the most radical of all Global Auto Shows, then A.T. Kearney’s Steve young is considered the most effervescent of all Global Auto Experts. Live from Switzerland ....... Read More

Testimonial   Number Speak


The cover story on Ad agencies titled “What matters most when selecting an agency” in 4Ps B&M issue dated March 24, 2011 has came out really well. The cover package was comprehensive and concise ....... Read More

Number Speak Social Advertising Trends:CY’10

While The Government has for long Relied on using on-Ground Intervention Exercises To Persuade People to Improve Their Wellbeing, of late the use of commercial Media to Publicise a Social Message ..... Read More

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