4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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Special Feature
First, European colonisers. Now, global businesses. Corporate China and India Inc. have also jumped into the fray. If India has its brands, China has its infrastructural.....Read More

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When you’re an heir to the foremost Indian industrial conglomerate, with 145 years of heritage to carry off, you can’t but help stand tall and look impressive! Siddharth Birla, the son of S.K. Birla (the eldest grandson of G.D.Birla) shows similar........ Read More

Exclusive Interview

Michael Dell once said, “It’s through curiosity and looking at opportunities in new ways that we’ve always mapped our path at Dell.” Small surprise that Dell built its empire innovating not on the machines but on the way they are sold, bypassing big retail completely......... Read More

Issue
06 November 2008

Special Columns
	Editorial Arindam Chaudhuri
	The Last Word Rajita Chaudhuri
	International Column Exclusive Jack Welch


Strategy		Global Focus
Never say die... till U’re dead! “The going has got really tough for realty players in the current situation of the global economic downturn,” states Rohtas Goel, CMD, Omaxe Limited, voicing out the predicaments of both his company and that of his peers and competitors in the Indian Realty sector....... Read More		CHRIST(LER), THE GM SAVIOUR ? Centenary celebrations for General Motors, indeed glorious for the long-heritage American carmaker; but what did it receive as its 100th birthday gift? An accumulated jaw-dropping $58.41 billion in net losses for the bygone quarters! And then there was the uninvited Wall Street devil...... Read More

Marketers@war		Technology
Dominate Sony? Disrupt Zee? Displace Star? Colors is the youngest kid on the block, yet within just three months of its launch, it has made its presence felt very strongly in the General Entertainment Category (GEC) segment. The channel has received exceptional ratings over the past few weeks and has outsmarted....... Read More		One more, below the belt! Former US President, Harry S. Truman once said that he preferred ‘one armed economists’ so that they would not be able to say, “On the other hand”! But let’s not blame economists here, technology and uncertainty go hand-in-hand! Take, for instance...... Read More

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