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Cover Story
India of the early 1980s was well represented in the advertising campaign, “Buland Bharat ki Buland Tasveer” by Bajaj; an era where the scooter was symbolic.......Read More

 
Ad Rankings from Print Advertising, TV Commercials
 Rendezvous
Rendezvous
He started his sales career in school itself and realised that it was his true calling very soon. In his first job with IDBI Bank, he set up the largest, most productive and profitable direct sales team for the company, which acquired an astonishing 50,000 retail customers....... Read More
CMO Speak
CMO Speak
He’s doesn’t come out to be a headstrong individual – at least not in the first meeting, and surely not to us. But competitors do believe that Yogesh Bellani, Business Head, Del Monte Foods, if not headstrong, is at least too hard-minded when it comes to achieving objectives....... Read More
Issue
6 May 2010












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor’s Desk
A.Sandeep









     
 

Inbox : This FortnightHaven’t we had enough of it?

It can’t be that Lalit Modi did not know what he was getting himself into when he wrote those historical tweets on the micro-blogging site, Twitter, on April 12, 2010, revealing the ownership pattern of Rendezvous Sports Group, the owner of the Kochi team....... Read More

MarketingTHEME-BASED REALTY! DOES IT EVEN WORK?

Of he few structures that would be hard to miss while sauntering along Dubai’s Business Bay, the Boris Becker Business Tower, which is increasingly becoming an emerging commercial hub of the city, forms the key. The 19-storey tower standing tall above...... Read More

     
  Fun@Marketing     Strategy

Fun@MarketingWHEN CREATIVITY MET DUMB!

Creativity and dumb? The connection becomes more obvious when you are at an event called Goafest (2010 if you please). At an event that spanned three days and took in innumerable entries, Goafest 2010 was arguably one of the largest platforms for ....... Read More

Fun@MarketingWHY HDFC STD’S BET MIGHT JUST PAY OFF

But first, why in heavens didn’t HDFC Standard rub the money into some electrifying campaign with loads of, say, sfx... or comedy perhaps, or better, celebrity branding? Alright, they have some part of the celebrity stuff, but surely, not much of the rest...... Read More

     
     
 
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