Home | Editorial | About Us | Subscribe | Advertise
Contact Us
| Feedback
| 4Ps TEAM
| 4Ps Calendar | 4Ps Archives
Special Feature

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editorial

Arindam Chaudhuri

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

Rajita
Chaudhuri
   
   The Madison Plot Thickens
In sharp contrast to its diminutive promoter, Madison straddles Indiaís ad-world like a giant colossus. But a the common refrain among envious peers was that despite its size, Madison was a one-man-show with Sam Balsara at its helm. Five years ago, his daughter Lara teamed up with him and now the duo have a new plan. By Aditi Prasad   Read More







   " I donít have a philosophical disagreement with global collaboration"
Heís living in the same house for the last 40 years; and claims that even his food habits, friends and hours of work have remained mostly unchanged. The only changes that excite Sam are the ones heís implementing at Madison. Excerpts from our interview:   Read More







 
 
 
 
Home | Editorial | About Us | Subscribe | Advertise | Contact Us | Feedback | 4Ps TEAM | 4Ps Calendar | 4Ps Archives
 
4Ps Business and Marketing is also associated with :
Copyright © Planman Media Pvt. Ltd. 2004-2007 All Rights Reserved