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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editorial

Arindam Chaudhuri

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

Rajita
Chaudhuri
   
   Rethinking in Recession
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   While you were sleeping…
Leo Burnett’s Arvind Sharma on slowdown strategies adopted by brands. If a brand suffered from low growth before slowdown, the time was right for corrective action, he says.   Read More







   CHOUW & MOUW IN LOVE
Videocon adopts a younger positioning to add glamour to its imagery and market share...   Read More







   ASPIRING TO ‘BE MORE’…
By repositioning itself once again, Titan has only strengthened its proactive approach to appeal to the younger audience…   Read More







   LOOKING AHEAD...
Who says an old horse can’t learn new tricks? Godrej, the business house that has been around for over 112 years, is learning them fast... indeed, very fast!   Read More







   SLOWDOWN? OR SHOWDOWN?
When slowdown comes as a blessing, what do you call it? Showdown? Shoppers Stop is one entity that took quick advantage of the bad times   Read More







   ONCE MORE, DESIRE MORE
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   CONFUSED CONSUMERS!
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