Cover Story
It’s no more a secret that India’s consumer durables market is riding the crest of the country’s economic boom. In fact, Driven by a young population .....Read More

One special glass cutting machine developed by the highly gifted son of a glass factory owner was what it took to create a global empire and one of the world’s most loved luxury brands. Truly,...... Read More
CMO Speak
CMO Speak
Over 26 years in TBWA now, Laurie Coots has been a part of umpteen legacies, the brand ‘Absolut Vodka’ being one of them. Her thirst for information and knowledge doesn’t let her forget the aftermaths ......... Read More
5 May 2011

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightCan a ‘drip bag’ work for Café Coffee Day?...

If you happen to be one of those who sulk over not being able to consume quality coffee because your tight work schedule does not allow you to enjoy a sip at the nearest coffee hangout, then look no further; ...... Read More

Marketers@warDeal Sites Galore, but how Many will Make The Cut?

When Andrew Mason, a 29-year-old music major from Northwestern University in Chicago, was looking for a suitable appellative for his company, he hit upon two words, group & coupon ....... Read More

  B School     Best Launches

LoungeThe Number Conspiracy!

Try taking a stroll in the campuses of some of India’s top B-schools. While the campus expanse could be anywhere between 100 to 200 acres, along with equally luxurious teaching ..... Read More

Best LaunchesDictatorship of The Bourgeoisie

Karl Marx, whose birth Anniversary is around The Corner (May 5) Famously said that Capitalism (‘Dictatorship of the Bourgeoisie’) would lead to Society becoming ....... Read More

Testimonial   Number Speak


The cover story ‘Hero vs. Honda’ in the last issue of 4Ps B&M did a fair job in analysing the future plans of both the companies. As the two giants will now be going solo in the Indian ........ Read More

Number Speak Print Media India outlook 2011-15

The Indian Print Media defied Global Downward trends and grew by 10% in 2010. International Investment bankS Like UBS believe that The key Growth driver for The Indian ..... Read More

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