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The monster called Piracy!

The monster called Piracy remains a problem for the Indian media & entertainment (M&E) industry. As per an Ernst & Young and US-India Business Council (USIBC) report, the total losse of the M&E sector has been approximately $4 billion over the past one year.

Piracy has always been a problem for the M&E industry, but with the current slowdown of the economy the situation has got even worse. At a Confederation of Indian Industry (CII) conference on counterfeiting and piracy, the industry veterans and experts suggested that there should be an industry body to reinforce the IPR protection as a collective effort will work better in curbing piracy.

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