4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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Special Feature
Mixing business with environment is no longer a zero sum game. In fact, what is good for nature is also good for a company’s bottomline, at least that’s what.....Read More

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Rendezvous

“Aap Kaise Ho?” The shock of the greeting was bigger when we realised that not only was it being mouthed by a foreigner – well, you know us presumptuous folk – but by the MD of Oriflame India Pvt. Ltd., Fredrik Widell himself!........ Read More

Branding

Virtual worlds like Second Life burst onto the digital marketing scene in early 2006 and since then it’s been a roller coaster ride for marketers. In the early days most marketers correctly realised the potential of this medium to immerse........ Read More

Issue
04 December 2008

Special Columns
	Editorial Arindam Chaudhuri
	The Last Word Rajita Chaudhuri
	International Column Exclusive Jack Welch


Strategy		Global Focus
Flying high, on FDI sky!s Only the shoe owner knows where the shoe pinches – rather crude in form and fashion, yet effective and totally apt to explain what airline operators are undergoing in India. And for all these months when we....... Read More		Another ‘City’ ready to sleep! They say that developing countries like India and China need to maintain steady economic growth of 7-8% to lift millions out of poverty. Unfortunately, for countries like US, who are staring at prospects of....... Read More

Insider		In Focus
Living on the ‘virtual’ edge... What does the term ‘garage’ got to do with every successful entrepreneurship venture? Internationally of course, you’d have heard of names galore who made their mark in their home garage, but in India? Well...... Read More		Is that what you just said? Famous poet Eli Siegel once said, “If a mistake is not a stepping stone, it’s a mistake.” And the underlying message, it seems, has been well received by the Indian retailers!?? No doubt, the Indian organised retail..... Read More

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