Cover Story Traditionally, companies would have had to send out an inquiring army to the market to get questionnaires filled, or arrange focus ........Read More
When your brand can’t advertise lawfully, what do you do? It’s simple – experiment! Experiment with adventure sports, high-octane fashion shows, pillar-shaking music and delicious food......Read More
CMO Speak
Marketing is as exciting as it is challenging, but that’s the case with every sphere of work one is into. The fun part is when you enter a mould only to break it and grow bigger and better. Ajay Kakar, Chief Marketing Officer ........Read More
The changing media and entertainment landscape in India has made reality shows an inevitable ‘reality’ for channels across genres. After all, reality shows have a track record of instantly garnering GRPs. Following the same........ Read More
Young Bravehearts!
Recently, Network 18 conducted an award show titled ‘Young Indian Leaders’ to celebrate the dynamic business breed of India. The event was conducted in the NCR, and the Special Guest for the occasion .......Read More
With the Indian audience evolving faster than ever on the back of globalisation, the English movie channels genre is no longer a niche. Yet, channels like WB have managed
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Reliving The Magic, Almost...
There isn’t much you could credit Akai with if you consider the developments of the past few years in the Indian consumer durables sector. And we won’t blame you........Read More
4Ps B&M has turned out to be a very innovative and dynamic magazine that intelligently discusses issues on marketing with mind-boggling ideas and great interviews. The last cover story on the ‘Dynamic Duos of the Ad World’
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Online Advertising Trend
Bad News is that Revenues from Internet ad-Spending is not immune to Economic Shifts, The Good part being That This Format is definitely more resistant to Cutbacks. Globally, online ad-revenues are Expected......Read More
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