4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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• Special Feature

• Advertising

• In Focus

• Global Focus

• Marketers@war

• Insider

• Exclusive Interview

• Global Focus

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Special Feature
Here’s your exclusive peek into who best says: “I’m at your service, Sir!” Although a late starter as compared to agriculture and industry........Read More

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Rendezvous

If it was about discretionary spending, healthcare companies would have been one of the worst casualties of the slowdown. But imagine having half the pills the doctor recommends, or staying half the duration of the suggested hospital stay, because you want to save for a rainy day!........ Read More

Exclusive Interview

A s clichéd as it may sound but its true that Nokia has established its dominance in the Indian handset market from the very start. So there’s the truth - a swashbuckling 75% market share in the Indian handset market, and hardly any credible competitor! But that’s where ....... Read More

Issue
4 June 2009

Special Columns
	Editorial A Sandeep
	The Last Word Rajita Chaudhuri


In Focus		Marketers@war
From Black Monday to Golden Monday The message from the election results 2009 is loud and clear: Indians have emerged and India’s thinking has improved. Evolving is a continuous process in any country’s life and we have displayed it thoroughly this time........ Read More		Waiting for IPL to get over The baritone voice of Vijay Raj claiming “Kisi na kisi ki hai to lagegi bhaskar ko…” marks an unprecedented change for the 14-year-old Sony Entertainment Television (SET) in the Indian landscape. ‘Badal Rahen Hain Hum’ is the promise that Sony is making...... Read More

Global Focus		Insider
God bless (a)ME(rica)... The Fortune 500 list was made public about a fortnight back, and as expected it received a lukewarm welcome from many enthusiasts; those who’d have otherwise scrambled to magazine stands to grab their favourite ranking of America Inc!........ Read More		Headed towards Green Going green might be the next ‘in-thing’ in today’s world, but then the idea, in most of the cases, is being adopted more out of compulsion than choice. While the unprecedented rise in pollution and depleting natural resources have led to a serious rise..... Read More

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