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 Rendezvous
The pharma world, where the US dominates 50% of the global pharma market, Europe another 23% and India only 1-1.5%, Malvinder Singh, CEO & MD, Ranbaxy Laboratories.. Read More
HR Bytes
There’s no dearth of human resources in the country and even as India prepares to take on a more hands-on role in the global economy, its young and vibrant workforce .. Read More
This Issue
04 JAN 2007












Special Columns
ABHIMANYU GHOSH, CEO, Planman Media 4Ps Nation

Abhimanyu
Ghosh
 
Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

Rajita
Chaudhuri
International Column Exclusive International
Column Exclusive

Jack Welch












     
  Strategy     Exclusive Interview
StratagyBest 10 Marketing Strategies of 2006

There are no written rules for marketing success. The world does not beat a path to your doorstep just because you claim to have a better mousetrap. No sir! It involves deft manoeuvres, innovative campaigns, cutting edge offerings and then some more. Presenting the 10 best ‘mousetraps’ laid out by marketers in 2006! Consumers, for sure, are nibbling away at the cheese faster.......
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Branding Exclusice CEOs Interviews

The name couldn’t have been more apt – Go Air, fuelling the very ‘high flying’ aspirations of India. A low cost airline, GoAir took off a year back in a sky red with competition between full service carriers and budget airlines and red ink. As the segment swells, GoAir has made quite a place for itself on the runway through aggressive marketing. ....
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  4Ps Leader     The Scoop
MediaIndia's 10 Best Corporate Leaders

The most difficult part of any growth odyssey is to uphold that growth. Any business leader would swear by this statement and Pawan Munjal, the Managing Director of Hero Honda Motors, is no exception. From the last five years, Hero Honda has been successful in retaining its tag of the world’s largest maker of two-wheelers and there is no doubt that it will retain the tag for the year 2006-07 also. ...
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AdvertiseMaster of Minds!

Even the greatest of media moguls couldn’t have possibly imagined that one day, with a huge majority of companies trampling over each other to spend obscene amounts of money to reach the end consumer, those would be the media agencies that would have a field day out. And in our attempt to cover this saga of cut-throat competition, came our sojourn to rambunctious Mumbai.. Read More
     
 
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