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Special Feature
Brand licensing promises a bright tomorrow for many brands even in the Indian sub-continent. Will the optimism surrounding the industry transform into reality?.....Read More

Ad Rankings from Print Advertising, TV Commercials
When you put your mind to it, what Chander M. Sethi says makes sense. That he’s the Chairman and MD of Reckitt Benckiser India Ltd surely helps cushion his arguments, but it generally takes more than that to impress upon us the focus on ....... Read More
Exclusive Interview
CMO Speak
Indian women are very good managers, who can manage both professional and personal life very well. They can be a good home-maker and at the same time a corporate leader too. And I really appreciate the concept of worshipping woman in India..... Read More
03 December 2009

Special Columns
A Sandeep Editorial

A Sandeep

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word



Biz BuzzDaring to think beyond...

If daring is the way at the Indian Institute of Planning and Management (IIPM), then IIPM has proved that once again by being ranked as one of the best business school in the country. As per a recently concluded survey conducted by Zee Business in a quest........ Read More

CMO Speak“We are more local than hbo and Star Movies”

They debuted in India in 2006 as the third channel in the English movie category, at first counting on movies from the Sony Pictures and MGM library, but slowly incorporating other popular releases as well. Their inherent movie bank combined with local content like........ Read More

  Positioning     Fun@Marketing


I, me and myself seems to be the new mantra for today’s Gen X and not ones to lose out on an emerging insight, marketers are using the ‘I’ syndrome with a flourish these days to connect with India’s youth. That’s precisely what HCL is trying to....... Read More

Fun@MarketingShow your ‘DariyaDilli’!

Show your ‘DariyaDilli’!The marketing fraternity this fortnight was busy with events around children’s day. The country’s largest FM network Big 92.7 FM brought together ace designer Rohit Bal, children of MaxFort school to celebrate the Children’s day..... Read More

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