Cover Story
Companies are worried about the coveted FDI regulations for this market. Economists are worried about its massive poverty .....Read More

Career at Planman Media
B School
Leaders 2.0
Animals on wine labels are becoming an increasingly popular and lucrative way to sell wines. In fact, a 2006 report by the market research company ACNielsen finds that about one out of five ...... Read More
Rendezvous
Rendezvous
Their decade old journey on Indian soil has certainly not been the kind of dream run that they have experienced with their other business in 85 countries around the world. Japan accounts for around 25% ......... Read More
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Issue
3 November 2011












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava










 

Inbox : This FortnightOf kindle fires and the evolution of technology

If the future of technology is anything to go by what Apple Inc. had been doing over the past several years under Steve Jobs, ...... Read More

Band-baba-barat divinity as fmcg what an idea sir jee

It is an astonishing paradox of human life that with progress, sophistication, modernity and success comes depression, loneliness, ...... Read More

  Best Launches     Marketing

LoungeObjects of desire...for you

Audi India is on a new high. The recently launched Audi A6 2.0 TDI is the most efficient business luxury limousine in the country. It offers four powerful and highly efficient ..... Read More

B SchoolBata Goes Chic with a Spring in its Step

On October 1, 2011 when Marcelo Villagran the helmsman of Bata India for six years handed over the reins of the company to his ....... Read More

Testimonial   Number Speak

LoungeContemporary

I feel that the stories in 4Ps B&M make for an interesting and informative read. The “Hall of Fame” issue, was an inspirational read which enhanced knowledge of marketing and strategy building skills. ........ Read More

Number Speak Global AD spend 2011

After a superb start, global ad market is now witnessing a modest slowdown as lower than expected economic recovery in the developed markets, coupled with rising fears of double-dip recession, ...... Read More

 
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