Maddening crowd!

Let’s begin with a small mental game. Think of organised retail. Next, narrow the list down to just convenience stores. Next, think of a brand. So what did you think of? “Well... errr.... mmmmm...” That is perhaps your answer, and don’t worry, we don’t blame you..... Read More

Jab we met...presentation skills weds theatre techniques!

If there is one person who has continued to define and re-define the meaning of “double life” every moment over the last five decades it has to be the ever-colourful, ever-vibrant, cool n’ sexy Alyque Padamse! Fittingly, his latest whammo is a ‘dramatic’ ....... Read More

Lingua Franca... and scores of them at that

From government babus, to leisure tour operators, to state governments, to ad film makers, everyone seems bent on cashing in on India’s unique ‘cultural, ethnic and linguistic diversity’ these days. So, when national media houses decided to make good of this ‘diversity’.... Read More