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   Shahrukh Khan to Host IIPM 4Ps Quiz              HIGH COURT RIPS APART UGC IN IIPM CASE Click Here              The Human Factor website Now Online Click Here 

Cover Story
Slowdown, market crash, and an uncertain banking environment, yet some banks find their way to make it to the top of the consumers’ minds. 4Ps B&M with ICMR.......Read More

Ad Rankings from Print Advertising, TV Commercials
When we run into Michele Catelli, it’s impossible to not get waylaid by the enthusiasm of his voice. Part of that is clearly because of his experiential background – well, he is the Chairman and Managing Director of the Artsana Group....... Read More
CMO Speak
CMO Speak
For Akash Chawla, Marketing Head, Zee TV, the plan of action was absolutely clear when he joined Zee TV two years back. It was under his leadership that reality shows like Dance India Dance became a benchmark for similar properties owned by other GECs........ Read More
03 June 2010

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor’s Desk


Inbox : This FortnightThis Canne’d Stuff ain’t Going Nowhere

What is it about the Cannes Film Festival that the entire Indian film and fashion fraternity goes berserk about? Agreed that it is one of the world’s oldest and most prestigious film festivals, but unfortunately it has been reduced to an elongated....... Read More


One has to hand it to Rajiv Bajaj, MD of Bajaj Auto. Five years back, when Rajiv Bajaj proposed the concept of developing a specialised channel – an idea to develop a format called Probiking (as in ‘professional biking’, versus what civilian amateurs ride)...... Read More

  Fun@Marketing     Global Focus

Fun@MarketingTurning on the Heat

The Smirnoff Experience 2010 came as a boon for many party hoppers in the Capital as it left many Dilliwalas grooving to the tunes of some high-energy live performances. The event had smashing performances by Cosmic Gate, DJ Nikhil Chinappa along....... Read More


The town of Hoegaarden (pronounced ‘whogarden’) in the Flanders region of Belgium, named much earlier, is virtually a namesake to the iconic spiced wheat or “white” beers produced there since medieval times. ...... Read More

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