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Cover Story
While consumerism in India is today on an all-time high, product life-cycles are on an all-time low. Even the right product, at the right price ........Read More

 Rendezvous
Rendezvous
For those who relish anecdotal lessons, here’s one. Once, Princess Anne (the only daughter of Queen Elizabeth II of England and Prince Philip, Duke of Edinburgh), who was rather infamous for regularly speaking out her mind ...... Read More
CMO Speak
CMO Speak
While it took some time for Sony to understand the fanatic connection Indians make between product sales and festivals, once understood, Sony has ensured that not one festival season goes by without fully exploiting the fruits of the purchase frenzy ........ Read More
Issue
02 December 2010












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri









 

Inbox : This Fortnight“New” Abu Dhabi

Abu Dhabi is now at an all time high in order to compete with the old leader Dubai seriously. The new standards have already been set as an estimated 10,000 tourists flocked the Ferrari-themed amusement parks, billed as the largest ........ Read More

Fun@MarketingCharity With a Classical Note

Just before announcing the much-awaited launch of Toyota Etios in India, Toyota Kirloskar Motor (TKM) recently organised the Toyota Classics 2010 – World Of Harmony concert in Mumbai. The charity concert offered ....... Read More

  Media     Strategy

LoungeWhat’s Next for PVR?

How many people would you know who can boast of coming up with a business idea during their honeymoon? Ajay Bijli, Chairman & Managing Director, PVR Ltd. is one man who can joke pretty easily how he was busier thinking ....... Read More

Best LaunchesWill an Expensive Car Work to Maruti’s Advantage?

When all competitors around Maruti Suzuki have seemingly started taking its dominance in the compact car segment to heart (the A2 segment, where the Indo-Jap carmaker enjoys a market share of 55.03%........ Read More

  Testimonial     Number Speak

LoungeA Marvellous Piece!

The cover story in the last issue of 4Ps B&M – Does social media really matter to Indian businesses? – rightfully talks about the importance of social media in today’s world ....... Read More

Number Speak Outdoor Advertising Outlook

After having grown at a cagr of 5% over the past 3 years, the outdoor advertising industry in India registered a de-growth of 15% in 2009. However, as the going gets tough ....... Read More

 
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