4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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Cover Story
While consumerism in India is today on an all-time high, product life-cycles are on an all-time low. Even the right product, at the right price ........Read More

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Tourism Conclave

Rendezvous

For those who relish anecdotal lessons, here’s one. Once, Princess Anne (the only daughter of Queen Elizabeth II of England and Prince Philip, Duke of Edinburgh), who was rather infamous for regularly speaking out her mind ...... Read More

CMO Speak

While it took some time for Sony to understand the fanatic connection Indians make between product sales and festivals, once understood, Sony has ensured that not one festival season goes by without fully exploiting the fruits of the purchase frenzy ........ Read More

Issue
02 December 2010

Special Columns
	Editor-in-Chief Arindam Chaudhuri
	Chief Consulting Editor's Desk Rajita Chaudhuri

Inbox : This Fortnight		Fun@Marketing
“New” Abu Dhabi Abu Dhabi is now at an all time high in order to compete with the old leader Dubai seriously. The new standards have already been set as an estimated 10,000 tourists flocked the Ferrari-themed amusement parks, billed as the largest ........ Read More		Charity With a Classical Note Just before announcing the much-awaited launch of Toyota Etios in India, Toyota Kirloskar Motor (TKM) recently organised the Toyota Classics 2010 – World Of Harmony concert in Mumbai. The charity concert offered ....... Read More
Media		Strategy
What’s Next for PVR? How many people would you know who can boast of coming up with a business idea during their honeymoon? Ajay Bijli, Chairman & Managing Director, PVR Ltd. is one man who can joke pretty easily how he was busier thinking ....... Read More		Will an Expensive Car Work to Maruti’s Advantage? When all competitors around Maruti Suzuki have seemingly started taking its dominance in the compact car segment to heart (the A2 segment, where the Indo-Jap carmaker enjoys a market share of 55.03%........ Read More
Testimonial		Number Speak
A Marvellous Piece! The cover story in the last issue of 4Ps B&M – Does social media really matter to Indian businesses? – rightfully talks about the importance of social media in today’s world ....... Read More		Outdoor Advertising Outlook After having grown at a cagr of 5% over the past 3 years, the outdoor advertising industry in India registered a de-growth of 15% in 2009. However, as the going gets tough ....... Read More

	Click Here for Planman Media Blogs	Arindam Chaudhuri	Rajita Chaudhuri	A.Sandeep

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