4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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Special Feature
Debates have an elastic momentum. You think they are settled, when just the slightest provocation pushes them right back ........Read More

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Rendezvous

If we were to ask you the current name of a company known for long as Precision Optical Instruments Laboratory, you’d fall short. Not so for a person called Alok Bharadwaj, one of the the heads of Indian operations for this company........ Read More

Exclusive Interview

The literal translation of its name in Englsih means ‘compassion’, and it has defintiely lived upto it! Hamdard today is a 100-year old organisation, that not only manufactures over 600 health and wellness drugs, but also contributes to society........ Read More

Issue
02 July 2009

Special Columns
	Editorial A Sandeep
	The Last Word Rajita Chaudhuri


In Focus		Marketers@War
Ah! Grab your dream with that hand... The smile is back on Gurudev Singh’s face these days. And why not? It’s almost after a lull of more than a year that this real estate agent, who runs his business from a small office located at the Mayur Vihar locality in east Delhi, can finally see some real action........ Read More		Charge of the wildcat brigade! When was the last time you saw an elephant and a tiger battle it out in a free-for-all? Wildlife observers believe it to be a rare occasion that the tiger will attack an adult elephant as he’s aware that the pachyderm can severely injure or kill him....... Read More

Global Focus		Media
Are they well and truly ‘Pre’pared? I am smart, I am savvy and I am with the times. I am the latest gadget that you would not be able to resist having in the palm of your hand. Who am I? A smart phone? Yes you got it right, kudos to you! But which smartphone?....... Read More		Not Just movies!!! Siddharth Khanna, who just finished his 10th boards, has had a miserable summer vacation so far. The reason: It’s been more than a month since his school has shut down. Unfortunately this time around he has absolutely nothing great to do..... Read More

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