Cover Story
When I take a ring side view of the kind of advertising that a number of real estate players are doing today to lure customers into having a dekko at their property.....Read More

In 1997, when Kamal Nandi left IFB Bosch to take up a fresh responsibility with Godrej Appliances, the consumer durables division of the multi-products firm Godrej & Boyce Manufacturing Co, its refrigerator business was ...... Read More
Leaders 2.0
CMO Speak
1.2 billion people. The world’s 6th fastest growing economy. India’s telecommunications industry is the world’s fastest growing with 811.59 million mobile phone subscribers (March 2011)......... Read More
02 June 2011

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightNivea Goes Ballistic... and More

Global skin and bodycare brand Nivea owned by the German company Beiersdorf celebrated its 100th anniversary by launching its global campaign on May 15, 2011 titled “100 Years Skincare For Life”....... Read More

Marketers@war“We’re Amongst The Top 20 Trusted Brands Globally”

Marketing a product in a price and value conscious market like India is challenging. But the opportunities of tapping the vast potential that the country has to offer are equally exciting....... Read More

  B School     Best Launches

LoungeWhat’s in it for me, Dude?

Within the deep dark alleys of the recession, there was a stroke of good fortune for B-schools in the US. In a period when Goldman Sachs crumbled and a number of others either shut down or were sent into ..... Read More

Best LaunchesWhat’s The New Flavour?

As The Consumer Sentiment gains Confidence, Companies are Banking on New Diversifications as well as The Good old formulas to keep The Flag Flying high. We present to you The Best Launches over The Last Fortnight ....... Read More

Testimonial   Number Speak


I lately received a copy of 4Ps B&M magazine. I went through the cover story on trends that shape media consumption and found it a brilliant one. Overall the magazine has an appeal to the youth........ Read More

Number Speak Most Valuable Global Brands 2011

Despite tepid overall recovery, the value of the world’s best brands grew at a considerable pace. According to MillwardBrown Optimor, the combined value of the top 100 brands is pegged at a staggering ..... Read More

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