An IIPM Initiative
 

Cover Story
Does it pay to be Funny?
Humour in advertising, if used effectively, can be a great way to capture consumers’ attention. It not only helps in enhancing....
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Career at Planman Media
Marketing
Marketing
HOW THE FIGHT TO KILL BRICK - AND-MORTAR IS GETTING DIRTY INDIA HAS WITNESSED A NEAR FLOOD OF ONLINE RETAIL STORES IN THE PAST TWO YEARS.AND SHOPPERS IN INDIA HAVE RESPONDED WELL. BUT WITH GOOD NEWS COMES THE BAD – THE CLUTTER IS GROWING. WHAT ARE....... Read More
International column
CMO Speak
How a CEO’s social life affects company performance
New research from McCombs School of Business reveals how executive friendships affect a firm’s performance, for better or worse
The conversation starts to pick up on the cart ride between the 8th and 9th holes. The CEO of a small but growing business casually mentions that he’s thinking about .....
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  Video










Latest Issue
1 December 2013












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri







 

Inbox : This YearADS THAT STOOD OUT IN THIS YEAR’S SUPER BOWL

With 30-second spots going for as much as $4 million and more than 111 million viewers tuned in for the Super Bowl Sunday this year, marketers left no stone unturned in an effort to make their ads stand out. As always, there .... Read More

AND YOU THOUGHT ADS WORK?!

ADVERTISING – FROM CONCEPTUALIZING TO PLACEMENT – IS A BIG EXPENSE. AND ADVERTISERS ARE UNDER CONTINUOUS PRESSURE TO MAKE IT ...... Read More

  Best Launches     Advertising-Big Idea

LoungeGems that Rocked 2013

New products arrive on shop shelves every day. Some make a mark while the others fade away without a trace. 4Ps B&M has been highlighting the best of the lot that came on the market and wowed customers. Now....... Read More

BrandingHOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indian advertising is coming from and what really reflects our work........... Read More


  Testimonial
   

LoungeLetters to the Editor

Enticing content
The November issue of 4Ps B&M magazine was enticing and made for a great read. The cover story titled Digital Disruption 2.0: Are marketers ready? certainly brought ........
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  Agency Primer
 

Agency PrimerWHAT A BOWL OF APPLES CAN DO TO AN AD AGENCY [SERIOUS!]

Not content with creating memorable campaigns that have helped turn around many-a-brand, Leo Burnett is shaping its dream of becoming the most sought after advertising agency, and becoming a magnet for creative talent......... Read More

 
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