Cover Story
Back in the 1980s, relative newcomer Nirma was dealing body blows to the venerable Hindustan Lever Ltd. It was snatching market share away from Surf like .....Read More

Career at Planman Media
It’s been just over three months since Vivek Chandel took over as Executive Director – Marketing, Xerox India and brought his rich experience in the telecom space to the company. ...... Read More
CMO Speak
CMO Speak
When Sumeet Singh, Vice President – Marketing, Strategic Alliances & Corporate Communications moved to Info Edge back from The Indus Entrepreneurs (TiE) in 2005......... Read More

1 December 2011

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightWelcome the rolls royce ghost rider!

British luxury car maker Rolls Royce, has found a snag in its Rs.2.08 crore Ghost model. It is possible that while driving...... Read More

Is That Car Smiling at Me?

It could be a face in the clouds or the side of a mountain, or a pair of ducks that seem to strut around like a happy middle-aged couple ...... Read More

  Best Launches     Marketing

LoungeStuff to make you drool

Here’s presenting you the fortnightly booty of hot merchandise to come on the shelves. The one thing we can vouch for is that when you go for them you ..... Read More

B School“I don’t believe there will ever be a post-PC Era”

Having worked at Intel for close to two decades now, R. Ravichandran is currently responsible for the company’s overall sales....... Read More

Testimonial   Number Speak

LoungePerfect mix

I am reading 4Ps Business & Marketing for over an year. 4Ps is a perfect mix and match of corporate and marketing news, which makes it unique from the rest ........ Read More

Number Speak Mobile multimedia report

North america has for long been considered the epicenter of the mobile multimedia revolution. fair enough. But there are other geographies to be ...... Read More

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