How Private Capital is trying to solve a social problem. Promises of clean drinking water have been regular. results however have been disappointingly random. enter private players. their mission: spread the ‘clean’ word, sell some ‘clean’ water engines, make some ‘clean’ bucks .......Read More
Building a Better Brand: How Feelings Shape Product Evaluation.
Traditional branding strategy would say that a label should tell the consumer what the product is all about. New research suggests that just the opposite might be true – the consumer should see himself in the label........Read More
The merger between Omnicom Group and Publicis Groupe SA has shaken the advertising world. The union between the world’s second and third-largest ad groups will create the largest advertising firm globally, worth more than $35 billion. If the merger goes through, the combined company would account for nearly 40% of the US ad industry, twice as much .... Read More
Caught in the Social Act?
Is getting social literally a moral imperative for brands? can brands ignore the digital revolution? icmr and 4Ps B&M bring to you findings from a survey conducted to check on how companies ......Read More
New and ritzy products hit shop shelves every day. Some make a mark, others fade away without a trace, while a select few go on to become smash hits. 4Ps B&M brings you the latest offerings out there in the market..........Read More
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the product most efficiently and effectively. From creativity to brand recall...........Read More
Great package : The last issue of 4Ps B&M was a great package. The cover story – Are B-schools ready to serve the new world order? – was an interesting read. It was really very well written!..............Read More