An IIPM Initiative

Cover Story
Supposedly every century brings a revolution and we are, perhaps, living ours – a major societal shift, where the economic crisis, along with other factors.........Read More

Career at Planman Media
By all accounts the current year is proving to be the worst in a decade for the Indian automobile industry. The passenger vehicle market has continued its downward journey as car sales ....... Read More
International column
CMO Speak
The central, most telling question to ask a leader is, “Whom do you serve?” Some leaders will tell you, using a popular descriptor, that they aspire to be “servant leaders........ Read More

Latest Issue
14 August 2012

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightMarketers go gaga over royal birth

Marketers in Britain are cashing in on the excitement over the birth of the first kid of prince William and Kate Middleton. The occasion has generated a spending frenzy among Britons, who are expected .... Read More

Banking on customers

customers are driving bankers crazy. with the lightening speed they are switching banks and compelling them to revamp their age-old models. but do banks really know what goes into making this king...... Read More

  Best Launches     Advertising-Big Idea

Best buys for you!

LoungeNew and Ritzy products hit shop shelves every day. Some make a mark, others fade away without a trace, while a select few go on to become smash hits. 4Ps B&M brings you the latest offerings out there in.......... Read More

BrandingThe Idiot Box

There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the product most efficiently and effectively. From creativity to brand recall, from concept to execution.......... Read More


LoungeLetters to the Editor

The 100 Most Valuable Brands Issue of 4Ps B&M is always interesting to read. Especially in the Indian market, where there has always been a considerable lack of clarity when it comes to brand valuation.............. Read More

CMO Speak  

Number Speak “A marketing campaign will prove worthy only if the product too is”

The slowdown has been cruel to most consumer durable brands. LG hasn’t been spared either. Flat sales in the past three years is proof. After touching the Rs.16,000 crore-mark in toplines in 2010........ Read More

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