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Cover Story
THE PROCESS UTILISED BY THE INDIAN COUNCIL FOR MARKET RESEARCH FOR ITS RESEARCH ON “INDIA’S BEST B-SCHOOLS” ON BEHALF OF 4PS BUSINESS & MARKETING MAGAZINE.......Read More

Ad Rankings from Print Advertising, TV Commercials
 Rendezvous
Rendezvous
There are at least six 24-hours English news channels in this country, so survival isn’t exactly a cakewalk, especially for the late entrants. But somehow NewsX has managed to make itself count. According to TAM Media Pvt. Ltd...... Read More
CMO Speak
CMO Speak
IDBI Fortis Life Insurance is creating waves in the market not just through its innovative products but also through its first of a kind viral marketing campaign driven by animated films to make the financial jargon easy........ Read More
Issue
1 July 2010












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor’s Desk
A.Sandeep









     
 

Inbox : This FortnightREFRESHING REVAMP FOR MEDIA GIANT

As the current trend of renovating suggests, UTV is rebranding itself giving it a fresh and new outlook. UTV which has existed for 20 years since TV programming was in its infancy has shed its old corporate look and given the whole brand into a new look and feel....... Read More

MarketingHOW TO MAKE BILLIONS WORKING BEHIND THE SCENES

Though it might be relatively new to India, the company has been serving over 750 service providers in about 60 countries for almost 30 years now. Offering an array of business & operational support systems...... Read More

     
  Fun@Marketing     Best Launches

Fun@Marketing2000 Plants on a Single Day!

‘Creating, caring and conserving’ apparently has been the guiding line for The 3C Company. Extending its focus towards the environment, the company commemorated the World Environment Day in a unique way by distributing plants....... Read More

Global FocusWHO’S EYING YOUR POCKET?

If you thought the latest ‘stuff’ being peddled in the market is pure eye candy and none the less (or more), allow us to, well, accept the same, yet force you to admire our top choices...... Read More

     
     
 
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