Our vision is to be the most desirable premium fitness Brand

Reebok India is redefining the perception of the fitness industry by not just being a one-stop fitness shop, but also adding the style quotient; 4Ps B&M meets Reebok�s Brand Director..... .... Read More

Yahoo! bars FB & Google Ids

While several social & digital media platforms are collaborating to increase reach, Yahoo! has decided to go the other way. The Sunnyvale headquartered company stated that it will deny alternative login support across its..... .... Read More

AFTER BOLLY STARS, NOW BOLLY-JINGLES WOO CONSUMERS!

Monojit Lahiri wonders who is exploiting whom in the high-stakes game of winning customers & selling brands � Adbiz........... Read More

BEST BUYS FOR YOU!

New and Ritzy products hit shop shelves every day. Some make a mark, others fade away without a trace, while a select few go on to become smash hits. 4Ps B&M brings ....... Read More

Letters to the Editor

The marketer�s challenge...
The annual consumer compendium 2014 is a collectors� issue. Respondents� views across categories were quite revealing and gave insights on their choices and preferences. The cover story �A Brand Manager�s guide............. Read More

Well, a few social media tips to our beloved Politicians...

In 2008, Obama had proved the power of social media in his victory. but are india�s new �socialised� politicians using the strategy right......... Read More