An IIPM Initiative
Cover Story
Lady, we don’t need you!
Why Indian companies still don’t trust women to run their marketing campaigns....
......... Read More
Career at Planman Media
Interview
Marketing
Indian pens have developed good reputation in the world...
Linc pens is focusing on developing revolutionary writing instruments to strengthen its position in both the domestic and global markets....... Read More
B-School Column
B-School Column
Innovation is a process, not a four-letter word
Is there A need for “Incremental” innovations? Absolutely. But are they sufficient? Perhaps not. Organizations need to think of a portfolio of innovations, says Prof. Pradeep K. Chintagunta of Chicago Booth School
... Read More
  Video










Latest Issue
1 March 2014












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri







 

Inbox : This MonthOur vision is to be the most desirable premium fitness Brand

Reebok India is redefining the perception of the fitness industry by not just being a one-stop fitness shop, but also adding the style quotient; 4Ps B&M meets Reebok’s Brand Director..... .... Read More

TOP FIVE TABLET VENDOR SHARE, FY 2013-14

While H1 2013 reported substantial growth in tablet sales, mainly driven by low-end devices, the market witnessed ...... Read More

    Advertising-Big Idea

Inbox : This MonthYahoo! bars FB & Google Ids

While several social & digital media platforms are collaborating to increase reach, Yahoo! has decided to go the other way. The Sunnyvale headquartered company stated that it will deny alternative login support across its..... .... Read More

BrandingAFTER BOLLY STARS, NOW BOLLY-JINGLES WOO CONSUMERS!

Monojit Lahiri wonders who is exploiting whom in the high-stakes game of winning customers & selling brands – Adbiz........... Read More

  Best Launches  

LoungeBEST BUYS FOR YOU!

New and Ritzy products hit shop shelves every day. Some make a mark, others fade away without a trace, while a select few go on to become smash hits. 4Ps B&M brings ....... Read More


  Testimonial
 

Letters to the EditorLetters to the Editor

The marketer’s challenge...
The annual consumer compendium 2014 is a collectors’ issue. Respondents’ views across categories were quite revealing and gave insights on their choices and preferences. The cover story ‘A Brand Manager’s guide.......
...... Read More


  The Last Word
 

The Last WordWell, a few social media tips to our beloved Politicians...

In 2008, Obama had proved the power of social media in his victory. but are india’s new ‘socialised’ politicians using the strategy right......... Read More

 
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