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He was one of the founding members of Tata Teleservices, and now heads marketing at Sasken... and we learnt HR from him!..... Read More
Issue
01 MARCH 2007












Special Columns
ABHIMANYU GHOSH, CEO, Planman Media 4Ps Nation

Abhimanyu
Ghosh
 
Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

Rajita
Chaudhuri
International Column Exclusive International
Column Exclusive

Jack Welch












     
  Auto     Branding
StratagyWeary of dreaming? Now wear it!

If wishes were horses, then beggars would ride – a cliché pertinent to the automotive industry today. Consider this – what if someone asks you what your ‘dream car’ is; yes it’s the one you’re most passionate about that we’re talking
of here! So, what would your answer be? The Ferrari Lambhorgini? DaimlerChrysler’s Maybach? BMW’s 7 Series? Or Ford’s Jaguar XJ? ......
Read More
BrandingBrain dead OR JUST BRANDED

The last time I came across the already ‘dead’ Gold Spot logo, was in the film Hazaaron Khwaishein Aisi (a bollywood flick released in 2003). Now wait! The theme of the film revolved around events in the late 1970s and early 1980s! Yes, when Coca-Cola re-entered India post-liberalisation, in 1993, it bought the branded drink from Parle and thus did away with the Gold Spot brand to make way ....
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  Strategy     Media
MediaPirates of the Caribbean come calling to India......

Captain Jack Sparrow and his team have found a new land to dock in – India. Yes, with the Cricket World Cup 2007 to be played in the Caribbean Isles, the pirates, members of the Caribbean Tourist Board, have anchored their ship in this cricket-crazy nation. And why not? With the US-based Luxury Marketing Council envisaging a 35% growth in international....
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AdvertiseA neo age debut...

Unlike countless Indian batsmen who become jittery at the sight of a typically overcast condition and a greenish top, Neo Sports entered a wicked wicket with seasoned players ESPN-Star Sports, Zee Sports and Ten Sports. And, the channel has so far made an eye-popping debut but will it survive among the gaints? Starting with Neo Sports, exclusively for cricket sure raised a few eyebrows, but Neo Sports Plus .. Read More
     
 
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