An IIPM Initiative
Cover Story
A Brand Manager's Guide to Losing Control
Social media platforms have taken some of the marketing power away from companies and given it to....
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Career at Planman Media
We now aim to position insurance as a positive subject...
In over a decade stint at Bajaj Capital (since the year 2000), Vishwajeet Parashar has played an instrumental role in formulating marketing strategies and the making of the brand �Bajaj Capital�....... Read More
B-School Column
B-School Column
The age of social media enlightenment
Where ad dollars are going, and where they�ve a question that has always boggled marketers. now, when brands are at war 24x7 in the digital space to get the consumer�s attention, the challenge still remains the same
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Latest Issue
1 February 2014

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri



After saying goodbye to 15-year old name EADS, Europe�s largest aerospace group took a flight into 2014 with the new brand identity Airbus Group, NV. Dutch-registered French-German-British-Spanish Airbus�s marketers were pretty..... .... Read More

Are you ready to pack and move?

With changing mindsets, indians are not stopping from relocating, pushing the demand for packers & movers (P&M). But are ...... Read More

  Best Launches     Advertising-Big Idea


The 12th edition of Auto Expo, inarguably the most important auto show, was a much awaited event for both automakers and enthusiasts. The Expo was expectably extremely successful as ....... Read More


Congress is desperate to make a come back... It recently unleashed its 350 crore ad campaign to take on modi and ........... Read More


Letters to the EditorLetters to the Editor

Humour: only a stress buster?
The Chief Creative Officer of Bangin the Middle Prathap Suthan (in Dec 2013 4Ps B&M cover story) rightly said that human beings are hard wired to humour and laughter, and ........
...... Read More

  The Last Word

The Last WordDon�t trash your future. Go Green, Live Rich!!!

The challenge for marketers to encash �go green� phenomena is to sensitize consumers of the environmental impacts of their purchases......... Read More

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