4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

An IIPM Initiative

• Cover Story

• Best Launches

• B-School Column

• The Last Word

• Advertising - The Big Idea

• Number Speak

• Number Game

• Viewpoint

Cover Story
A Brand Manager's Guide to Losing Control
Social media platforms have taken some of the marketing power away from companies and given it to........Read More

Careers@Planman Media

Interview

We now aim to position insurance as a positive subject...
In over a decade stint at Bajaj Capital (since the year 2000), Vishwajeet Parashar has played an instrumental role in formulating marketing strategies and the making of the brand �Bajaj Capital�....... Read More

B-School Column

The age of social media enlightenment
Where ad dollars are going, and where they�ve been...is a question that has always boggled marketers. now, when brands are at war 24x7 in the digital space to get the consumer�s attention, the challenge still remains the same... Read More

Video

Dr. Arindam Chaudhuri at Ramlila Maidan

Latest Issue
1 February 2014

Special Columns
	Chief Consulting Editor's Desk Rajita Chaudhuri

Inbox : This Month		Number Speak
AIRBUS: FLYING HIGH After saying goodbye to 15-year old name EADS, Europe�s largest aerospace group took a flight into 2014 with the new brand identity Airbus Group, NV. Dutch-registered French-German-British-Spanish Airbus�s marketers were pretty..... .... Read More		Are you ready to pack and move? With changing mindsets, indians are not stopping from relocating, pushing the demand for packers & movers (P&M). But are ...... Read More
Best Launches		Advertising-Big Idea
THE AUTO EXPO SHOWCASE The 12th edition of Auto Expo, inarguably the most important auto show, was a much awaited event for both automakers and enthusiasts. The Expo was expectably extremely successful as ....... Read More		CAN GRAND ADVERTISING HELP BRAND RAHUL ?? Congress is desperate to make a come back... It recently unleashed its 350 crore ad campaign to take on modi and ........... Read More
Testimonial
Letters to the Editor Humour: only a stress buster? The Chief Creative Officer of Bangin the Middle Prathap Suthan (in Dec 2013 4Ps B&M cover story) rightly said that human beings are hard wired to humour and laughter, and .............. Read More
The Last Word
Don�t trash your future. Go Green, Live Rich!!! The challenge for marketers to encash �go green� phenomena is to sensitize consumers of the environmental impacts of their purchases......... Read More

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