We now aim to position insurance as a positive subject...
In over a decade stint at Bajaj Capital (since the year 2000), Vishwajeet Parashar has played an instrumental role in formulating marketing strategies and the making of the brand ‘Bajaj Capital’.......Read More
The age of social media enlightenment
Where ad dollars are going, and where they’ve been...is a question that has always boggled marketers. now, when brands are at war 24x7 in the digital space to get the consumer’s attention, the challenge still remains the same...Read More
After saying goodbye to 15-year old name EADS, Europe’s largest aerospace group took a flight into 2014 with the new brand identity Airbus Group, NV. Dutch-registered French-German-British-Spanish Airbus’s marketers were pretty..... .... Read More
Are you ready to pack and move?
With changing mindsets, indians are not stopping from relocating, pushing the demand for packers & movers (P&M). But are ......Read More
Humour: only a stress buster?
The Chief Creative Officer of Bangin the Middle Prathap Suthan (in Dec 2013 4Ps B&M cover story) rightly said that human beings are hard wired to humour and laughter, and ..............Read More