An IIPM Initiative
Cover Story
A Brand Manager's Guide to Losing Control
Social media platforms have taken some of the marketing power away from companies and given it to....
....Read More
Career at Planman Media
Interview
Marketing
We now aim to position insurance as a positive subject...
In over a decade stint at Bajaj Capital (since the year 2000), Vishwajeet Parashar has played an instrumental role in formulating marketing strategies and the making of the brand ‘Bajaj Capital’....... Read More
B-School Column
B-School Column
The age of social media enlightenment
Where ad dollars are going, and where they’ve been...is a question that has always boggled marketers. now, when brands are at war 24x7 in the digital space to get the consumer’s attention, the challenge still remains the same
... Read More
  Video










Latest Issue
1 February 2014












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri







 

Inbox : This MonthAIRBUS: FLYING HIGH

After saying goodbye to 15-year old name EADS, Europe’s largest aerospace group took a flight into 2014 with the new brand identity Airbus Group, NV. Dutch-registered French-German-British-Spanish Airbus’s marketers were pretty..... .... Read More

Are you ready to pack and move?

With changing mindsets, indians are not stopping from relocating, pushing the demand for packers & movers (P&M). But are ...... Read More

  Best Launches     Advertising-Big Idea

LoungeTHE AUTO EXPO SHOWCASE

The 12th edition of Auto Expo, inarguably the most important auto show, was a much awaited event for both automakers and enthusiasts. The Expo was expectably extremely successful as ....... Read More

BrandingCAN GRAND ADVERTISING HELP BRAND RAHUL ??

Congress is desperate to make a come back... It recently unleashed its 350 crore ad campaign to take on modi and ........... Read More


  Testimonial
   

Letters to the EditorLetters to the Editor

Humour: only a stress buster?
The Chief Creative Officer of Bangin the Middle Prathap Suthan (in Dec 2013 4Ps B&M cover story) rightly said that human beings are hard wired to humour and laughter, and ........
...... Read More


  The Last Word
 

The Last WordDon’t trash your future. Go Green, Live Rich!!!

The challenge for marketers to encash ‘go green’ phenomena is to sensitize consumers of the environmental impacts of their purchases......... Read More

 
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