4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

An IIPM Initiative

• Cover Story

• Best Launches

• B-School Column

• The Last Word

• Advertising - The Big Idea

• Number Speak

• Number Game

• Viewpoint

Cover Story
A Brand Manager's Guide to Losing Control
Social media platforms have taken some of the marketing power away from companies and given it to........Read More

Careers@Planman Media

Interview

We now aim to position insurance as a positive subject...
In over a decade stint at Bajaj Capital (since the year 2000), Vishwajeet Parashar has played an instrumental role in formulating marketing strategies and the making of the brand ‘Bajaj Capital’....... Read More

B-School Column

The age of social media enlightenment
Where ad dollars are going, and where they’ve been...is a question that has always boggled marketers. now, when brands are at war 24x7 in the digital space to get the consumer’s attention, the challenge still remains the same... Read More

Video

Prof. Arindam Chaudhuri at Ramlila Maidan

Latest Issue
1 February 2014

Special Columns
	Chief Consulting Editor's Desk Rajita Chaudhuri

Inbox : This Month		Number Speak
AIRBUS: FLYING HIGH After saying goodbye to 15-year old name EADS, Europe’s largest aerospace group took a flight into 2014 with the new brand identity Airbus Group, NV. Dutch-registered French-German-British-Spanish Airbus’s marketers were pretty..... .... Read More		Are you ready to pack and move? With changing mindsets, indians are not stopping from relocating, pushing the demand for packers & movers (P&M). But are ...... Read More
Best Launches		Advertising-Big Idea
THE AUTO EXPO SHOWCASE The 12th edition of Auto Expo, inarguably the most important auto show, was a much awaited event for both automakers and enthusiasts. The Expo was expectably extremely successful as ....... Read More		CAN GRAND ADVERTISING HELP BRAND RAHUL ?? Congress is desperate to make a come back... It recently unleashed its 350 crore ad campaign to take on modi and ........... Read More
Testimonial
Letters to the Editor Humour: only a stress buster? The Chief Creative Officer of Bangin the Middle Prathap Suthan (in Dec 2013 4Ps B&M cover story) rightly said that human beings are hard wired to humour and laughter, and .............. Read More
The Last Word
Don’t trash your future. Go Green, Live Rich!!! The challenge for marketers to encash ‘go green’ phenomena is to sensitize consumers of the environmental impacts of their purchases......... Read More

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