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Auto
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Branding
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 A sudden crave to die(sel)!
With global biggies trying to enter the compact-car segment at all costs, every player is making swifter moves in its quest for mastering alternative and cheaper fuel technology. In other words, the one that moves further away from expensive fuels, definitely stands a better chance at growth (and perhaps survival!). Just as always, the battle cry is preceded by a plan of action
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 See, touch, feel...
What is the most critical trait that world famous brands like Google, Wal-Mart, Pepsi, Starbucks, Microsoft, Nestlé and Nike have in common? Perhaps the fact that almost anything they do (or don’t) makes headlines and trigger mass reaction. These companies do not always seek the publicity they get, whether for good or for bad. That is precisely why, although a number of firms around the world mistreat their employees for unfair gains ....
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Corporate Contours
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Media
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 GM’s baby expected this April...
The US auto major, GM, is finally getting closer to its destination of entering the small-car segment. After launching Aveo-UVA (to be pitched against Swift and Getz) last December, the company – on January 8, 2007 – announced the launch of Chevy Spark (a revamped model of Daewoo Matiz) during mid-April 2007.. ...
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 When Computerji changes brand loyalty
This January 22nd, when you tune in to Star Plus at 9 PM, it won’t be Amitabh Bachchan’s towering voice telling you “Aaiye aap aur ham khelte hain Kaun Banega Crorepati,” instead Shahrukh Khan will welcome you onto the sets to ask you some ‘life changing questions’. Along with Bachchan, his very dear computerji has also bid goodbye to the game show..
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