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Meet the young, dynamic, energetic, sassy, and assiduous Anirudh Dhoot, in a close tête-à-tête with Abhimanyu Ghosh..... Read More
Special Feature
CAS is new kid no more. As it rolls-out in the three metros, the DTH players are slugging it out with each other while being brothers-in-arms against CAS. Who will win? CAS or DTH? Dish TV or Tata-Sky? .. Read More
This Issue
01 FEB 2007












Special Columns
ABHIMANYU GHOSH, CEO, Planman Media 4Ps Nation

Abhimanyu
Ghosh
 
Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

Rajita
Chaudhuri
International Column Exclusive International
Column Exclusive

Jack Welch












     
  Auto     Branding
StratagyA sudden crave to die(sel)!

With global biggies trying to enter the compact-car segment at all costs, every player is making swifter moves in its quest for mastering alternative and cheaper fuel technology. In other words, the one that moves further away from expensive fuels, definitely stands a better chance at growth (and perhaps survival!). Just as always, the battle cry is preceded by a plan of action ......
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BrandingSee, touch, feel...

What is the most critical trait that world famous brands like Google, Wal-Mart, Pepsi, Starbucks, Microsoft, Nestlé and Nike have in common? Perhaps the fact that almost anything they do (or don’t) makes headlines and trigger mass reaction. These companies do not always seek the publicity they get, whether for good or for bad. That is precisely why, although a number of firms around the world mistreat their employees for unfair gains ....
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  Corporate Contours     Media
MediaGM’s baby expected this April...

The US auto major, GM, is finally getting closer to its destination of entering the small-car segment. After launching Aveo-UVA (to be pitched against Swift and Getz) last December, the company – on January 8, 2007 – announced the launch of Chevy Spark (a revamped model of Daewoo Matiz) during mid-April 2007.. ...
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AdvertiseWhen Computerji changes brand loyalty

This January 22nd, when you tune in to Star Plus at 9 PM, it won’t be Amitabh Bachchan’s towering voice telling you “Aaiye aap aur ham khelte hain Kaun Banega Crorepati,” instead Shahrukh Khan will welcome you onto the sets to ask you some ‘life changing questions’. Along with Bachchan, his very dear computerji has also bid goodbye to the game show.. Read More
     
 
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