4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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• Special Feature

• Best Advice

• Chrystal Gazing

• Bollywood

• Glorious Moments

• Hits & Misses

• Cover Feature

Cover Feature
In the cutthroat world of marketing, where brands and campaigns have a tendency to become history quickly, it takes a lot of guts......Read More

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Fortnight

Ad Rankings from Print Advertising, TV Commercials

Rendezvous

It was a well frozen December morning when I walked into a well-heeled ritzy mall in the South of New Delhi, where Tag Heuer (from the Louis Vuitton stable) was rolling out its latest ‘boutique’........ Read More

Branding

At a time when the world was still shell shocked at how some of the most revered names in the financial world had disappeared overnight, we saw an aberrant sight: An ad for Merrill Lynch in The Economist........ Read More

Issue
1 January 2009

Special Columns
	Editorial A.Sandeep
	The Last Word Rajita Chaudhuri
	International Column Exclusive Jack Welch


Best Advice		Bollywood
“Best advice I ever got!” A cat has nine lives, but you’ve just got one... and so did celebrated CEOs, recognised politicians, successful actors and all such people for whom ‘accomplishment’ is a word they’ve lived already. And in the past....... Read More		IACOCCA BE DAMNED! If you are an ardent reader of Page three pullouts – in fact, we guess even if you aren’t – you would have easily noticed in the past few months the sudden absence of super-big announcements of new projects being rolled....... Read More

Chrystal Gazing		Glorious Moments
Of Cabbages and Fancy Kings.... Well, it could have been a different headline too. Just goes on to show how uncertain the prospects are for 2009. But there is a set of characters for whom the contours of 2009 are fairly clear. 4Ps B&M takes a...... Read More		Glorious Marketing Moments 2008 From iconic slogans to new emotions; and from Fear Factor to new positioning nectar, 2008 saw marketers try every trick to ensnare more..... Read More

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